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Loyalty Programs

Loyalty across every channel.

For the first time, run loyalty at points of sale you don't own. Consumers earn from any retailer - modern trade, traditional, on-premise. Like having D2C data, without owning D2C.

My Loyalty

TOTAL POINTS

0

Gold Tier

GoldPlatinum at 3,000

RECENT ACTIVITY

Purchased Milo 500ml

2m ago

+25

Weekly streak bonus

1h ago

+50

Redeemed voucher

3h ago

-100

Purchased Nescafe

1d ago

+25
Gold Tier
2X earn rate
THE PROBLEM

Most loyalty programs are engagement theater.

Points for app opens. Badges for watching videos. You have millions of "members" - but no proof they're actually buying.

Ghost members

High enrollment, low purchase. You're paying for engagement, not sales.

No consumer identity

Retailer owns the data. You get aggregate reports, not individual behavior.

Can't prove LTV

"Loyalty members spend more" - but can you prove it was your program?

THE BREAKTHROUGH

Loyalty without owning the shelf.

Any point of sale

Modern trade, traditional, on-premise, e-commerce. Consumers earn loyalty points wherever they buy - you don't need to own the channel.

D2C data without D2C

Know who bought, what they bought, when, and where. First-party consumer data - as if you owned the checkout.

Every point = real purchase

No engagement fluff. Points only earned when a purchase is verified. Track 2nd, 3rd, 4th purchase with precision.

HOW IT WORKS

From scan to reward in seconds.

Camera
Point camera at QR code
01Discover

Your product on the shelf. A QR code is the only bridge needed.

LOYALTY MECHANICS

Build the right behavior.

Points per Purchase

PT-VOL

Earn points for every verified purchase. Simple, scalable, foundational.

Best for:

All categories, base layer for any loyalty program

Example:

Earn 10 points per pack. Redeem at 100 points.

Tiered Loyalty

PT-TIER

Bronze → Silver → Gold → Platinum. Higher tiers earn faster and unlock exclusive rewards.

Best for:

High-value categories, premium brands, long-term programs

Example:

Gold members earn 2X points + VIP experiences.

Monthly Targets

PT-MRT

Hit a monthly purchase target, earn a bonus. Resets each month to maintain engagement.

Best for:

Habitual categories, sustained engagement

Example:

Buy 10 this month → Bonus 50 points.

Stamps / Streaks

ST-STK

Collect stamps toward a goal. Digital punch card with streak bonuses for consistency.

Best for:

Beverages, daily/weekly purchase habits

Example:

Collect 8 stamps → Get a free product.

Collect 8 stamps

0/8 stamps collected

Stack them: Combine PT-VOL (base points) + PT-TIER (progression) + PT-MRT (monthly targets) for a full loyalty stack. Nestle Singapore used this combination for +50% weekly retention.

More ways to engage

Member get member

Referral program built in. Reward members for bringing friends - tracked and verified.

Surveys & feedback

Earn points for non-purchase engagement. Surveys, product feedback, preference questions.

Lifecycle moments

Birthday rewards, anniversary bonuses, milestone celebrations. Personal touches that drive loyalty.

THE COMPOUNDING EFFECT

Loyalty gets better with time.

Short campaigns waste acquisition spend. The longer you run, the more valuable your consumer database becomes.

50-80%

3 mo

140%

6 mo

4.8X

9 mo

€250+

12 mo

3 months

50-80%

LTV growth

Pilots

6 months

140%

LTV growth

Nestle Singapore

9 months

4.8X

LTV growth

Kent Iraq

12 months

€250+ LTV

LTV growth

Tobacco Europe

The hidden cost of stopping:

Every stop = lose ALL acquisition. Restart = zero consumers. Three separate 3-month campaigns cost 3X more than one continuous 12-month program - with 3-4X worse ROI.

STAY FRESH

Keep it interesting.

Long-running programs need regular refresh to avoid fatigue. Same platform, different engagement.

Refresh cadence

Months 1-3Weekly prize refresh
Months 3-6Bi-weekly full refresh
Months 6-12Monthly themes
12+ monthsQuarterly overhauls

Quarterly variation

Q1

Launch

Instant win, scratch cards

Q2

Convert

Stamps, streaks

Q3

Deepen

Tiers, VIP access

Q4

Maximize

Experiences, exclusives

Proven: Nestle Singapore achieved +50% weekly retention and 140% LTV growth using bi-weekly mechanic refresh - instant win + points, alternating themes, fresh rewards every 2 weeks.

CRM & OPTIMIZATION

Adapt in real-time.

Triggered journeys

Automated CRM messages based on real behavior - not guesses.

AUTOMATED JOURNEYS

Welcome

7d inactive

Tier upgrade

Points expiring

Birthday

Triggered message

Onboard with first reward

Real-time optimization

Case study: Pernod Vietnam

9X ROI

from "Tuesday 2X Points" promotion

Detected low mid-week engagement → doubled points on Tuesdays → +23% bottles sold, +37% revenue on those days.

Live CRM data lets you find and fix gaps in real-time.

INTEGRATIONS

Already have D2C? Connect it.

If you have your own e-commerce or D2C channel, Wecheer integrates seamlessly. One loyalty program - across owned and unowned channels.

D2C Site

App

Retail

Single sign-on

Consumers log in once. Same identity across your D2C site, app, and Wecheer retail program.

Real-time data sync

Purchases from your own channels flow into Wecheer. Unified view of every transaction.

Full API access

RESTful APIs for points, rewards, user data, and transactions. Webhooks for real-time events.

Salesforce
HubSpot
Shopify
Custom APIs
THE LIVE FEEDBACK LOOP

See what's working. Adjust instantly.

No more waiting months for retailer reports. See your loyalty program performance in real-time, benchmark against 20M+ transactions, and optimize on the fly.

LIVE ANALYTICS

Live

Active members

12,847

+8%

Weekly retention

67%

+12%

Avg LTV

$42.50

+23%
2 weeks agoToday

Live dashboard

Real-time visibility into registrations, purchases, redemptions, and retention - by channel, region, or segment.

Instant adjustments

Change reward values, mechanics, or messaging mid-program. No paperwork, no retailer approval needed.

Benchmark alerts

Get notified when you're below benchmark. Get suggestions based on what worked for similar programs.

Example: Pernod Vietnam detected low mid-week engagement, doubled points on Tuesdays, and achieved 9X ROI - all while the program was live. No restart needed.

TOBACCO ALCOHOL AGE-GATED

In a regulated category?

Wecheer runs legally compliant loyalty programs for tobacco, alcohol, and other controlled categories - with proper age verification, consent management, and mechanics designed to meet regulatory requirements.

See Regulated Solutions →
CASE STUDIES

Loyalty programs that compound.

NESTLE SINGAPORE
140%
LTV growth over 6 months

Milo & Nescafe loyalty with instant win + points, bi-weekly refresh, WhatsApp CRM.

Points + Instant WinBi-weekly Refresh

Other results:

+50% weekly retention +30% purchase volume 2X sales at 7-Eleven (KAP)

Read full case study →
KENT IRAQ
4.8X
LTV growth over 9 months

Retention accelerated: 11% → 31% → 37% → 40% over 8 months.

Tobacco GCC

TOBACCO EUROPE
€250+
LTV per member

2X repurchasing users. 3X CRM conversions. 12-month program.

Tobacco Europe

See all case studies →
POWERED BY THE PLATFORM

Everything you need. Built in.

Validation, rewards, CRM, analytics - one platform, fully integrated.

Validation Methods

QR codes (on-pack)
Receipt scanning (OCR)
Secret codes (in-pack)

Learn more →

Rewards Catalog

Cashback & prepaid cards
Gift cards & vouchers
Mobile top-up

Learn more →

CRM & Journeys

WhatsApp, SMS, email, push
Automated triggers
Win-back sequences

Learn more →

Live Analytics

Real-time dashboard
Benchmark comparisons
Channel attribution

Learn more →

See the Full Platform →

Explore All Solutions

Every program type. One platform. Fully integrated.

Consumer Promotions

Drive trial, repeat purchase, and brand switching with validated consumer promotions.

Loyalty Programs

Build lasting relationships with stamp cards, points, and tiered reward programs.

Trade Incentives

Align retailer and distributor incentives with real-time sell-through tracking.

Staff Programs

Motivate store staff and brand ambassadors with performance-based reward programs.

Regulated Categories

Run compliant programs for alcohol, tobacco, pharma, and other regulated products.

Growing Brands

Launch, test, and scale programs for emerging and challenger brands.

Ready to build loyalty that proves itself?

Every point tied to a real purchase. Every member tracked over time.

Get a Custom ProposalDesign Your Program →