Solutions/Staff Programs

Staff Programs

Turn every staff
into a brand advocate.

Cashiers, bartenders, shop owners - the people talking to your customers every day. Give them a reason to recommend your product. Consumers they recruit are worth 2X more.

9:41
Staff Dashboard
LIVE

YOUR EARNINGS THIS WEEK

$247+$35 today

$400 weekly target

LEADERBOARD

1Sarah M.
22
2Ahmed K.
15
3Maria L.
12
4James R.
8
5Yuki T.
6

Rank

#3

Referrals

15

To bonus

5 more

THE 2X MULTIPLIER

Staff-recruited consumers are more valuable.

Verified across BAT, Pernod Ricard, Kent, and Mars programs. The pattern is consistent.

BEST PERFORMING

Staff / Cashier

Repurchase Rate

40%+

LTV Ranking

HIGHEST

Scan Frequency

15x avg

QR on Pack

Repurchase Rate

Medium

LTV Ranking

MEDIUM

Scan Frequency

Variable

POSM in store / Media

Repurchase Rate

Lower

LTV Ranking

LOWEST

Scan Frequency

Low

Why it works: Staff are trusted advisors. When a bartender recommends a whiskey or a cashier suggests a snack, consumers listen - and they come back.

HOW STAFF PARTICIPATE

Simple for staff. Powerful for you.

1

Staff gets unique QR

Each staff member gets their own QR code - via app, printed card, or table tent.

2

Consumer scans

Customer scans the QR, joins your program. The referral is tracked to that staff member.

3

Consumer validates purchase

Consumer scans product QR or uploads receipt. Purchase is verified.

4

Both get rewarded

Consumer earns points/prizes. Staff earns commission. Everyone wins.

Staff incentive options

Per referral (fixed)
Per validated purchase
Monthly bonus threshold
Leaderboard prizes

Payout options

Mobile top-up (instant)
E-wallet credit
Digital vouchers
Cash transfer
SPOTLIGHT: 14X FASTER ACQUISITION

Jameson Singapore

End-of-year campaign with bartender advocacy. Dozens of bartenders recruited hundreds of consumers in weeks - 14X faster than passive QR programs in the same market.

14X

faster acquisition

Dozens

bartenders

Hundreds

consumers

Peak day: 100+ consumers acquired. That's what passive QR does in a month.

What made it work

Immediate rewards

Staff saw their balance update within seconds of a consumer scanning.

Simple mechanic

Show QR, get paid. No complex rules to explain.

Leaderboard competition

Top bartenders earned bonus prizes. Created healthy competition.

Training on value prop

Staff understood why the program mattered to consumers.

WORKS ACROSS CATEGORIES

Every category has its advocates.

The staff referral mechanic adapts to any category. Different staff, same proven impact.

Retail

Cashiers, shop owners

BAT GCC: Thousands of cashiers

On-Premise

Bartenders, waiters

Jameson: 14X faster

Automotive

Mechanics, workshop staff

TotalEnergies: 90% conversion

Pharmacy

Pharmacists, staff

OTC/Supplements

Pet Stores

Vet clinics, pet shop staff

Pet food brands

Beauty

Beauticians, salon staff

Cosmetics/skincare

Fitness

Gym trainers, coaches

Protein/supplements

Food Service

Servers, counter staff

Beverages, snacks

ENGAGEMENT MECHANICS

Keep staff motivated.

Leaderboards

Weekly and monthly rankings by referrals. Top performers win bonus prizes. Creates healthy competition.

Weekly Leaderboard
Week 12
1Sarah M.
34$500 + VIP
2Ahmed K.
28$200
3You
22$200
4Maria L.
18$50
5James R.
12$50
5 more referrals to reach #2 and win $200

Instant gratification

Staff see their balance update immediately when a consumer scans. No waiting, no uncertainty.

Real-time Payout
Consumer scans QR...

CURRENT BALANCE

$247.00

Average processing: under 5 seconds

Progress tracking

Staff can see their stats: referrals this week, earnings to date, rank vs peers, bonus progress.

Your Stats
This week
3
Mon
5
Tue
2
Wed
7
Thu
4
Fri
6
Sat
8
Sun

Total referrals

35

Conversion rate

68%

Earnings

$247

Rank

#3 / 45

5 more to hit monthly bonus!

Re-enrollment tip: Staff programs work best with quarterly re-enrollment. Keeps engagement fresh, lets you update mechanics, and gives new staff a chance to join.

CASE STUDIES

Staff programs that delivered.

BAT GCC

Thousands

cashiers enrolled

50%+ scan-to-purchase conversion. Traditional trade across GCC.

TobaccoRetail
Conversion: 50%+Read more →

Modelo Mexico

60%

acquisition rate

7-Eleven staff referral program. Tens of thousands of transactions tracked.

BeveragesConvenience
Conversion: Tens of thousands txnRead more →

Kent Iraq

4.8X

LTV growth

Staff advocacy in low-digitalization market. 50%+ conversion despite challenges.

TobaccoTraditional
Conversion: 50%+Read more →
See all staff program case studies →
BEST PRACTICE

Staff + Consumer = maximum impact.

Staff programs work best when layered on top of consumer programs. Staff recruit, consumers engage, everyone earns.

Staff scans consumer

Unique QR links consumer to staff member

Consumer joins program

Consumer validates purchase

Staff earns commission

Consumer earns rewards

Program combination:

SAN + CPE or SAN + RMP

Best example:

BAT GCC: Staff + Consumer loyalty

Result:

2X consumer LTV vs non-staff

POWERED BY THE PLATFORM

Everything you need. Built in.

Staff management, consumer validation, rewards, analytics - one platform.

Staff Management

Unique QR per staff
Onboarding flow
Payout tracking

Learn more →

Consumer Validation

QR code scanning
Receipt validation
Purchase verification

Learn more →

Dual Rewards

Staff payouts
Consumer rewards
Instant delivery

Learn more →

Performance Analytics

Staff leaderboards
Conversion tracking
ROI reporting

Learn more →

See the Full Platform

Explore All Solutions

Every program type. One platform. Fully integrated.

Consumer Promotions

Drive trial, repeat purchase, and brand switching with validated consumer promotions.

Loyalty Programs

Build lasting relationships with stamp cards, points, and tiered reward programs.

Trade Incentives

Align retailer and distributor incentives with real-time sell-through tracking.

Staff Programs

Motivate store staff and brand ambassadors with performance-based reward programs.

Regulated Categories

Run compliant programs for alcohol, tobacco, pharma, and other regulated products.

Growing Brands

Launch, test, and scale programs for emerging and challenger brands.

Ready to activate your advocates?

Cashiers, bartenders, shop owners - turn them into your sales force.

Launch a Staff ProgramCalculate Your ROI →