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THE CHALLENGE
Tobacco and alcohol brands have been locked out of consumer engagement. Advertising restrictions, age verification requirements, and compliance complexity made direct promotions seem impossible. Until now.
Can’t run ads. Can’t promote on social. Can’t do mass media campaigns.
Every interaction needs proper age-gating. One mistake = legal risk.
Different rules by market. Different rules by category. Audit trails required.
THE WECHEER APPROACH
Wecheer combines purchase validation with surveys and engagement mechanics to create legally compliant promotions. No advertising required - the product itself drives acquisition.
On-pack acquisition
QR code or secret code inside packaging. No advertising needed - consumers find it after purchase.
Age verification first
DOB entry or ID verification before any content is shown. Failed verification = blocked access.
Compliant mechanics
Combine purchase validation with surveys, feedback, or engagement. Rewards tied to participation, not just purchase.
Full audit trail
Every consent, verification, and transaction logged. Ready for regulatory review.
No mass advertising
Acquisition happens through packaging - not ads, social, or mass media.
Age-gating before content
Users are verified before they see any program content. No exposure to minors.
Rewards tied to engagement
Surveys, feedback, preferences - not pure purchase incentives where restricted.
Lifestyle rewards only
No tobacco/alcohol product rewards. Experiences, vouchers, accessories only.
Consent management built in
Every consent captured with timestamp, source, and version. Withdrawal supported.
AGE VERIFICATION
Choose the right level of age verification for your market and category. From self-declaration to government ID - Wecheer supports them all.
Standard
DOB + Checkbox
Best for
Alcohol in most markets
Enhanced
ID Document Scan
Best for
Tobacco, strict markets
Friction
Assurance
Maximum
ID + Geo-verify
Best for
Cannabis, gambling
Age verification must happen before any content. Failed verification blocks access completely - no retries for detected minors. Verification status is stored and checked on every session.
REGIONAL COMPLIANCE
Different markets have different requirements. Wecheer is configured for compliance across all major regions where we operate in 20 markets.
UAE, Saudi, Qatar, Kuwait
Arabic req., Age 18–21, SFDA
DE, UK, CH, FR
GDPR, TPD, No product imagery
SG, TH, VN, MY, PH
PDPA variants, Cross-border
US, BR, MX, CO
TCPA, CCPA, LGPD, Age 21
CASE STUDIES
Tobacco GCC
Tobaccoscan-to-purchase rate
Thousands of cashiers enrolled. Staff advocacy + consumer loyalty combined.
Tobacco Europe
TobaccoLTV per member
2X repurchasing users. 3X CRM conversions. 12-month always-on program.
Pernod Ricard
AlcoholROI
Vietnam + Singapore + South Africa. Premium LTV exceeding €500.
WHAT WE HANDLE
Multiple methods, stored status
Capture, store, withdrawal
Every transaction logged
Per-region configuration
GDPR, PDPA, CCPA ready
SMS, email, push, WhatsApp
No product imagery
Non-product catalog only
POWERED BY THE PLATFORM
Validation, rewards, CRM, analytics - one platform, fully integrated.
Every program type. One platform. Fully integrated.